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Auto Detailing Logo
of Auto Fetish Detail

I have always my own auto detailing logo design work, as well as the designing of anything else that comes to my auto detailing business. I started Auto Fetish Detail back in 1988. I thought I would highlight the progression of the design process and business cards over the years.

auto detailing logo

Above is a picture of my current auto detailing logo contained on my business card. This took many months of work on my part to get the exact look I was after. While I do the actual creative process behind all these different logo's, I am not the person who physically creates it in computer language that is needed in today's world of technology; I have a computer graphics person that I submit my ideas and drawings to, who then puts them into digital format.
The process of logo design and design of any kind for that matter, is usually long and tedious. Many versions are revised and tweaked until the final product emerges.

Just creating the logo itself is very time consuming and frustrating for me. I have an idea in my head, and I have to be able to communicate this idea to my graphics person through words, pictures, and examples. This is a process of trial and error until I am happy with the end product. Then I get to work on the rest of the project whether that be the layout for the business cards, letter head, envelope, t-shirts, etc. All of which require different strategies depending on the materials you are printing on, i.e. paper, t-shirts, etc.

This is the very first auto detailing logo I came up with for the company. I did this with rub on lettering transfers. This was well before the electronic age where you can manipulate and make changes with the click of the mouse. I think I did around 5 versions of this trying to get it perfect, before I had this as my finished product.

You will not be able to tell from this picture, but the "fetish" part of this business card is done in a purple foil stamped embossing to create both a raised and colored effect. I also added the drop shadow to everything else to give more depth.

I drew the free formed stylized "fetish" by hand one day, and then proceeded to "tweak" it over the next few weeks. Once again, I used rub on transfer lettering for the "Auto Detail" text. I also remember how much this business card cost to produce back in the early nineties. It was a disproportionate amount of money to be spending on a business card compared to how much I was making at the time doing auto detailing. But I committed to the final look I had envisioned, so it was a cost I was willing to take on. Like I said, I know what I have imagined in my head, and until it is "right", I will not be "right".

I had a hard time trying to get the picture of this card correct so it would show up a bit better. I think the fact that it is printed on a glossy stock and so much black made it difficult with my digital camera. You will notice a physical address on this card. This is during the time I had an actual location that I did wholesale as well as retail car detailing from. During this time I had two full time car detailers at the location, with three other fully contained mobile units out on the road detailing cars all over Orange County, CA. In case you can't make out the auto detailing logo, that is a man's hand using a rag to wipe down a vintage fender of a car. It is a close up that was taken from a bigger drawing.

I look at this design and can really see the decade in which I created this; the nineties. I didn't actually have to draw this crazy font out. I came across this font in a magazine and just loved it. I took the picture to my artist who did the art for some of my t-shirts. I told him to use the sample and draw the "fetish" in this wild font. I then told him how I want the rest laid out. On the business card and t-shirts I had done, the pink is a very bright and bold pink that does not show up well in this picture.

You can also note the progression of the different phone/pager numbers I went through over the years.

This is the card and logo that stuck around the longest of all the auto detailing logo designs so far. Mostly because I am constantly designing in my head as an ongoing basis. I also like to make changes to my auto detailing logo based on the times and design that is relevant.

I did create this following logo for some t-shirts but never got around to putting the new logo into a business card.

I shot this picture of the logo from one of my marketing pieces I put together. Since then, I have created yet another logo that I showed at the top of this page.

Here is the backside to the current business card I am using. I took the shield from the logo to create this layout. This is as much of my auto detailing logo history and business card progression that I am able to share. Unfortunately, I don't have a copy of everything.

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What People are Saying

I have been using Darren’s professional detail services, Auto Fetish Detail, for close to 15 years now and continue to do so. Darren has taught me and my staff just what real detailing is. Darren is incredibly meticulous and attentive to details. Whenever I have a customer who demands the best, I tell them to call Darren at Auto Fetish. I can always tell when Darren has detailed a car because the level of quality is like no other! He is not the cheapest guy in town, but you can’t beat the quality!
Ron Erickson
President, Exclusive Motors
Placentia, CA

I have known and used Darren's services for 20+ years. I own Xlnt Tint of Anaheim inc. and see many cars every day. When we have a particular customer that needs top notch service, there is nobody else I would trust but Darren! He is very meticulous, and knowledgeable. If you are in need of someone who will take their time but most importantly bring over 20 years of hands on knowledge, this is the company for you.
Mike Schuch
President, Xlnt Tint
Anaheim, CA

"Wow! Now that is what my car paint is supposed to look like; I can't believe what a difference you made! This is exactly what needed to be done, thank you!"
Mike N.
Rancho Santa Margarita, CA

"I took a leap of faith by picking someone on the Internet to detail my bosses boat! I wasn't disappointed! Darren was professional, punctual, and very easy to deal with, and best of all, he did a FANTASTIC JOB! I couldn't have been happier. We will definitely be a repeat customer!!"
Samantha
Maxim Security Systems
Corona, CA

"We have seen the work of other detailers in removing various forms of vinyl car decals and vehicle wraps. Often we have to spend additional hours due to the incomplete removal of old graphics, before we can apply new graphics. Save yourself time and aggravation by calling Darren first and have it done right the first time around; this is the way it should be done!"
Tim Cecil
President, Sign Pros
Brea, CA

"Good job, good service, good follow-up!"
H. Barstow
Anaheim Hills, CA

"I just wanted to let you know that it was a pleasure meeting you on Saturday. You are a true professional and I find it very comforting to know that there are still people out there that take pride in what they do. "
M. Poris
Playa Del Rey, CA

My initial conversation with Darren at Auto Fetish Detail consisted of what his services would provide. Darren did exactly what he described to me and more. Darren detailed parts of the car that never crossed my mind to clean. Darren was promptly at the time, place and date we had agreed upon. Darren’s professional service and meticulous efforts made my car look better than the day I took delivery from the dealer. It was a great experience to deal with Darren and his professional service and work ethics.
Ron Marquez
President, Aquarian Drumheads
Anaheim Hills, CA

"Darren-you have and do continue to produce AMAZING results time and time again, over the last 17 years or so that you have been doing our cars we have never once been disappointed in the least bit. Thank you for always being consistent and reliable!"
Chandler E.
Yorba Linda, CA

"Darren- just wanted to let you know how great my Escalade looks each time you service it. Of course I love the convenience of your services, but what I really love is the quality of work! My husband and I have used other detail services in the past, but none of them spent the time you do on our cars. My husband has a critical eye and has remarked on numerous occasions regarding the quality of your work. With two teenagers and a regular carpool schedule, it is amazing how great the Escalade keeps on looking thanks to you!"
M. Goerlitz
Laguna Beach, CA

"Darren-you treat my cars as though they were yours; thank you!"
Tanya B.
Yorba Linda, CA

"Detail day is my favorite day of the month-I just love the way you make my cars look Darren!"
Theresa D.
Newport Coast, CA

I have generally used other mobile detail services in the past and continue to do so for what I call a normal detail job. But I met Daren through Exclusive Motors as we share the same building. My wife uses the Suburban to run our 3 kids around and it gets very dirty in the process. The carpeting and seating was extremely bad and I thought I was going to have to replace the both the carpeting and seating. I told Darren the other detailers in the past were not able to get the carpet and leather very clean. I was floored when I saw the results Darren was able to get! I tell people all the time that I have never paid so much for a detail, but that I have never had such an amazing job either! I send Darren to all my customers who simply demand the best, as Darren is the best!
Craig Haller
President, Exclusive SUV
Placentia, CA

"Darren-your service makes this one area of my life stress free; you do what you say and do so consistently!"
Mike B.
Anaheim Hills, CA

"Darren- whether I send you to my
house or business, I know I can trust
you to take care of business-
thank you!"
David K.
San Clemente, CA

"I swear my Ferrari has never look better; you do amazing work!"
Brian S.
Corona Del Mar, CA

"I wish I could afford you
every week; the cars look so good
when you have done them!"
Griffin W.
Placentia, CA

"My house cleaners don't do
as good a job as you Darren-
will you teach them what clean really is."
Maurice O.
Anaheim Hills, CA

"Darren-
My Mustang has never looked better; you did a fabulous job!
My daughter noticed how much time you spent detailing the Mustang today (something she normally would never be aware of) and asked how much it costs, I told her it is expensive and said I use Darren because he is the best detailer I have ever used.
Darren you do exactly what you say you are going to do, and do so every time!
I use you Darren because you conduct business exactly as I do!
Thanks again!"
D. Reilly
President - CSBA
Orange, CA

"Thank you Darren....
you saved me a "bucket" of money by removing and not replacing
those deteriorated side moldings on my 2005 Chevy truck
and my truck looks new again!"
Steve G.
Anaheim, CA

Darren- I just wanted to call and let you know what a terrific job you did on my motorhome. I really appreciate the effort you put into all the many details of the job! It looks better than the day I picked it up brand new!
J.R. Maurer
Vice Chairman, Thompson National Properties, LLC
Irvine, CA

"I asked Darren to detail my boat like it was his own, and he definitely did! Fantastic job Darren, the boat looks great! I would recommend you to anyone! Thanks for the fast and great service."
Yale Smith
President-Maxim Security Systems
Corona, CA

"The Teton looks fabulous. Thanks for being so responsive and for the great job! Looking forward to seeing you when it's detail time on the cars."
D. Dukes
CEO-Simon Foundation for Education and Housing
Newport Beach, CA

I used Darren to take off a vehicle wrap on a Ford Econoline van of ours. Darren showed up on time and did a great job removing not only the decals but all the residue that was left from the glue. If you need a vehicle wrap taken off, give Darren a call.
Jake Duehring
Marketing/Product Development
Felt Bicycles
Irvine, CA

Auto Detailing Logoof Auto Fetish Detail

What People are Saying

Auto Detailing Logo
of Auto Fetish Detail